When you meet the creative team behind Darling it becomes obvious that the name was a natural and suitable choice. The dictionary meaning for Darling is a person very dear to another; one dearly loved. This sums up the connection these four wonderful women have with each other and the special bond that gives this burgeoning empire such a bright and addictive energy.
" As soon as you set foot in Darling Style Merchants, you'll feel a warmth and positivity that is the signature of this brilliant lifestyle store. Founded by four inspiring women, Darling popped into our lives in 2014 and it's been kicking goals ever since. "